Monday, 30 July 2012

#London2012 Olympics: Twitter Management

A couple of weeks ago we were discussing with the management of a GB Olympic Athlete how there was a social media ban whereby athletes were not able to use social media in any way to promote themselves or anything associated with them during the Olympics. Presumably this is designed to avoid pissing off Olympic sponsors as much as anything. Managing social media and what is said is crucial for any "brand" whether a famous athlete or a company.

However, from Phillips Idowu bickering with senior management, athletes posting images of their security passes and MPs slagging off the opening ceremony, Twitter is something that the rich and famous seem unable to stay away from like particularly suggestible bees around a particularly brightly coloured flower.

It's better not to say anything.
Instead of training, eating the right things, sharpening her spikes and concentrating on the job at hand, Greek Triple Jumper, Voula Papachristou was booted off the the Olympic team a few days before the Games began for some mocking comments she made aimed at African immigrants. This led the Greek Olympic Committee to ban its athletes form using Social Media throughout the Olympics.

Team GB favorite Paula Radcliffe immediately went to Twitter on Saturday to complain about a Daily Mail article which claimed she was going to withdraw from the marathon. Paula showed some indignation at this outrageous and completely true statement. Basically her argument boiled down to "I was gonna say that"

I guess celeb's has given people the impression that they have more control over what people say and you have to have a certain sympathy for Paula but at the same time her complaining utterly pointless and sounds like whining.

Talking of complaining Mark Cavendish has been on Twitter "blaming" other teams for his (and GB's) failure to medal in the Men's road race. Apparently not all the teams were there to support Mr Cavendish and his gold bid. Whoddathunkit? The thing is he might even have some justification in claiming that "Other teams were content that if they didn't win, we wouldn't win," however he followed it up with this tweet:

Because Mark, it is. Sometimes (a lot of the time) it's better to say nothing. These guys need their mates next to them when shouting "leave it, he's not worth it" because they get riled by the slightest comment (even when its totally true).

I blame Twitter.
At the same time the OBS (Olympic Broadcasting Service) blamed too much Twitter traffic for its shoddy coverage of the road race which left viewers guessing about time gaps and positions. Apparently too many spectators were tweeting and jammed transmissions of pertinent information. or was it perhaps Mark Cavendish, stuck in the peleton furiously tweeting his frustrations.

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